A reinterpretation of Pedla's brand handwriting: a reminder to keep seeking, keep evolving, to seek what is bold.
Cycling is often a meditative journey for the mind as the body ventures through a projection of rolling hills and tarmac. Eye-catching and safe on the road, this collection embraces bold. At the time of launching this collection, it was the push we all needed, it's what it takes to pedal beyond.
Read the collection launch here.
Campaign Launch Video
Responsibilities:
Assistant Art Direction
Film & Motion Design
Campaign Design
Paid Advertising Campaign Creative
Paid Advertising Campaign management and budget optimisation
Print Collateral
Email Marketing
Credits
Creative Direction: Marcin Wojcik
Photography: Oli Coulthard
Campaign and Film: Sam Stent
Models: Erin Ferguson, Alana Foster, Nick Canterbury, Michael Sanders, Madelyn Collopy, Patrick Gordon
Paid Advertising Campaign
Paid Advertising Campaign
